Visionary & Creator of the Doubletree Chocolate Chip Cookie

James Smith is an influential hospitality consultant renowned for his work with some of the most iconic venues. Operating behind the scenes, he collaborates closely with owners and developers to shape every aspect of the customer experience, addressing all the five senses. Smith's expertise spans architecture, interior design, landscape, restaurant concepts, branding, and staffing, as he guides clients through the development and implementation processes. His firm has played a pivotal role in establishing the classic presence of numerous hotels and restaurants. With a global perspective and a distinctive personal style, Smith has led both national and international projects to lasting success, always with a timeless presence. Notable achievements include his early contribution to the creation of DoubleTree Hotels' “Chocolate Chip Cookie," decades-long guidance of Shutters on the Beach, and a visionary revamp of the iconic Arizona Biltmore Resort. Smith's impressive resume attests to his enduring impact on the hospitality industry.